Archive:July 2026

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Ambush Marketing: The Aftermath of Milano Cortina 2026
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Changes In the Service of Documents Regarding Non-Use Cancellation Against International Registrations

Ambush Marketing: The Aftermath of Milano Cortina 2026

The Italian Competition Authority (AGCM) has issued one of the most significant anti-ambush marketing decisions since Italy introduced specific legislation to protect major sporting events. The AGCM imposed fines exceeding a total of €2.5 million on six companies after concluding that their promotional activities created an unauthorized association with the Milano Cortina 2026 Olympic Winter Games.

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Changes In the Service of Documents Regarding Non-Use Cancellation Against International Registrations

On 5 June 2026, the China National Intellectual Property Administration (CNIPA) issued a notice for the service of documents related to “non-use cancellation” proceedings. In line with the notice, CNIPA will no longer send documents relating to non-use cancellations to the registrant of a trade mark by ordinary mail. Instead, the World Intellectual Property Organization (WIPO) will forward an electronic copy of these documents to the registrants through its electronic system.

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