The MetaBirkins Battle
In 2021, artist Mason Rothschild launched metabirkins.com and announced that he would be selling non-fungible tokens (“NFTs”) called MetaBirkins. The MetaBirkins offering consisted of 100 NFTs depicted as fury purses that resembled the well-known Birkin bag. Hermѐs, owner of the BIRKIN trademark as well as the BIRKIN trade dress, took issue with Rothschild’s MetaBirkins NFTs and sent a cease and desist letter. Despite Hermѐs’ demands, Rothschild refused to discontinue the sale of the MetaBirkins NFTs.
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