Tag: Three-dimensional marks

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How Much Attention Does the Average Consumer of Ice Cream pay to Packaging?

How Much Attention Does the Average Consumer of Ice Cream pay to Packaging?

Ruling of the European Union General Court

On 25 September 2014, the European Union General Court (EU General Court) handed down a ruling (case ref. T-474/12) in the case of an invalidation of the right to a three-dimensional Community trademark created by the form of two packaged ice cream cups.

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