Archive:June 2023

1
Registering NFTs and Virtual Goods in the UK
2
U.S. Supreme Court Vacates Dog Toy Company’s Win in Jack Daniel’s Parody Trademark Dispute
3
U.S. Supreme Court to Review “Trump Too Small” Trademark Refusal
4
Honey, I Lost the Trade Mark: MANUKA HONEY Declared not Exclusive to New Zealand

Registering NFTs and Virtual Goods in the UK

As we learned to appreciate over the past year or so, virtual goods are intangible assets that can be traded within a virtual economy, worth whatever participants in the virtual market are willing to pay for them. Though a type of virtual good, NFTs have their own unique definition, which can now be found in the Cambridge Dictionary:

An NFT is a unique unit of data (the only one existing of its type) that links to a particular piece of digital art, music, video etc. and that can be bought and sold.

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U.S. Supreme Court Vacates Dog Toy Company’s Win in Jack Daniel’s Parody Trademark Dispute

By David J. Byer and Eric W. Lee

A unanimous U.S. Supreme Court held on June 8, 2023, that a dog toy company’s “parody” chew toy that mimics Jack Daniel’s widely recognized whiskey bottle does not escape trademark liability merely because the toy has “expressive content” or because it parodies Jack Daniel’s. Justice Kagan delivered the narrow opinion, writing that because the dog toy company, VIP Products LLC (“VIP”), used Jack Daniel’s trademarks as a designation of source for VIP’s own goods – i.e. using another’s trademark as a trademark – there is no special threshold First Amendment inquiry. The Supreme Court vacated the prior Ninth Circuit opinion that VIP’s use was protected under the First Amendment and the so-called Rogers test for “expressive” works, and remanded for consideration of whether VIP’s use is likely to cause consumer confusion. The Supreme Court expressly did not evaluate whether or how the well-known Rogers test may or may not apply in other contexts. Jack Daniel’s Properties, Inc. v. VIP Products LLC, 599 U.S. ___ (2023).

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U.S. Supreme Court to Review “Trump Too Small” Trademark Refusal

The U.S. Supreme Court will consider if the U.S. Patent and Trademark Office’s (USPTO) refusal to register the trademark “Trump too small” violates the Free Speech Clause of the First Amendment.

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Honey, I Lost the Trade Mark: MANUKA HONEY Declared not Exclusive to New Zealand

An attempt to trade mark the term MANUKA HONEY in New Zealand has come to a sticky end. Assistant Commissioner of Trade Marks Natasha Alley found that the term MANUKA HONEY was descriptive of the goods it claimed and MHAS had “fallen short of establishing the necessary distinctiveness, both inherent and acquired”.1

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