Tag: anti-counterfeiting

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Blockchain Can Change Everything: Even Trademark Transactions
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Italian Government signs an agreement with Alibaba regarding “Made in Italy” agricultural products

Blockchain Can Change Everything: Even Trademark Transactions

K&L Gates IP Partner, Susan Kayser, co-wrote the following article published in the American Bar Association.

Key issues for many brand owners are proving use of a trademark in commerce, maintaining the integrity of the brand, and combatting counterfeits. Blockchain—by its very nature—can efficiently provide the secure, reliable, and permanent records necessary to prove up genuine trademark use and genuine products. A secure database, spread across multiple computers, with the same record of all transactions, is ideal for tracking trademark transactions, as well as for eliminating paperwork and speeding up transactions.

A trademark and a blockchain have a complementary nature: a trademark acts as a source identifier, and a blockchain can validate a source. Providing trademark owners with a permanent, time-stamped, and secured record of information that is hosted on a peer-to-peer network, blockchain has the potential to transform trademark transactions. This article explores some of the myriad number of potential uses of blockchain for trademark transactions, including in establishing, licensing, and enforcing trademark rights.

Click to read the full article.

Italian Government signs an agreement with Alibaba regarding “Made in Italy” agricultural products

The Agreement will Properly Protect Italian Agribusiness Against Counterfeiting on the Chinese Marketplace

On 4 September, the Italian Government signed an agreement with the Chinese online platform Alibaba for the promotion and the protection of “Made in Italy” agricultural products.

Cooperation between the Italian government and Alibaba against counterfeiting of such products started last year when a huge quantity of fake parmesan and Prosecco wine appeared on the Chinese platform.

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