Tag: shape mark

1
Ferrero successfully enforces the Tic Tac shape mark in Italy
2
To 3D, or not to 3D, that is the question: Another twist in the Rubik’s Cube and its EU trade mark protection
3
The protective capacity of 3D trademarks

Ferrero successfully enforces the Tic Tac shape mark in Italy

Many of us had a Tic Tac box in our pockets as kids, no matter the country we grew up in. Ferrero Spa (“Ferrero”), the Italian manufacturer of Tic Tac (and lots of other delicious confectionary products) registered the Tic Tac box as a trade mark in several jurisdictions, including Italy.

After succeeding before the CJEU in the invalidation action against BMB sp. z o.o. earlier this year (click here), in a recent case brought before the Italian courts, Ferrero successfully defended its shape marks, despite the invalidity claim brought by S.r.o. Mocca spol. (“Mocca”), a Czech company selling Bliki-branded mints in an identical container.

Read More

To 3D, or not to 3D, that is the question: Another twist in the Rubik’s Cube and its EU trade mark protection

The long running and highly publicised Rubik’s cube case has taken another twist. On 24 October 2019, the EU General Court confirmed the cancellation of the EU trade mark for the 3D shape. The mark was cancelled because its essential characteristics were deemed necessary for its technical function (i.e. the shape’s ability to rotate).

Read More

Copyright © 2019, K&L Gates LLP. All Rights Reserved.