The Italian Competition Authority (AGCM) has issued one of the most significant anti-ambush marketing decisions since Italy introduced specific legislation to protect major sporting events. The AGCM imposed fines exceeding a total of €2.5 million on six companies after concluding that their promotional activities created an unauthorized association with the Milano Cortina 2026 Olympic Winter Games.
Read MoreOn 5 June 2026, the China National Intellectual Property Administration (CNIPA) issued a notice for the service of documents related to “non-use cancellation” proceedings. In line with the notice, CNIPA will no longer send documents relating to non-use cancellations to the registrant of a trade mark by ordinary mail. Instead, the World Intellectual Property Organization (WIPO) will forward an electronic copy of these documents to the registrants through its electronic system.
Read MoreTaylor Swift has long been a household name, but in recent years she has become a commercial powerhouse. It is this commercial power that landed her in hot water with the release of her album ‘The Life of a Showgirl’.
Read MoreIn a decision with major implications for brand strategy, the High Court of Australia has upheld a high bar for traders to adopt a brand name “honestly”.
Read MoreThe High Court of Australia has handed down its highly anticipated decision in Taylor v Killer Queen LLC [2026] HCA 5 in a narrow 3-2 majority, ending a decade-long trade mark battle between American pop star Katy Perry (born Katheryn Hudson) and Australian fashion designer Katie Taylor (born Katie Perry).
Read MoreA recent final determination in Investigation No. 337-TA-1400 issued by the US International Trade Commission (ITC) may have some clients saying, “I don’t always seek ITC enforcement. But when I do, I prefer to include a design patent.” GoPro, Inc. had alleged that Arashi Vision, Inc. d/b/a Insta360 (Insta 360) infringed claims of five different utility patents and one design patent.
Read MoreA significant risk that brands fear is that others may file their trade mark first in a new market, as most trade mark systems operate under a ‘first to file’ approach. Brands can therefore be comforted by the UK Intellectual Property Office’s (UKIPO) invalidation of a third party’s trade mark despite there being no earlier registered mark in the UK.
Read MoreThe High Court of Australia has allowed Bed Bath ‘N’ Table Pty Ltd’s (BBNT) appeal from the decision of the Full Federal Court in its case against Global Retail Brands Australia Pty Ltd (GRBA).1
The key takeaway for businesses is that a finding against trade mark infringement does not prevent liability under the Australian Consumer Law (ACL).
Read MoreThe Trade Marks Amendment (International Registrations, Hearings and Oppositions) Regulations 2025 passed on 18 November 2025 introduces several amendments designed to streamline the Australian trade mark system, reduce unnecessary complexity, and to ensure current standards align with the international Madrid Protocol system.
Read MoreFollowing the Sky v. SkyKick judgement, issued in December 2024, the UKIPO has now issued a practice note providing applicants with guidance on drafting and filing trade mark applications in the UK. Sky v SkyKick highlighted that filing an application for unduly broad specifications of goods and services with no genuine intention to use the mark can constitute bad faith and applicants are now provided with the tools to avoid the most common pitfalls.
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