Because we are besieged by terms that include the word “data,” the phrase “big data” does not immediately capture attention. Big Data is comprised of little data, but it is more than a database. Data is shorthand for information stored digitally. The world is awash with information and we have not yet approached the high tide of information, of data, that is coming.
Each of us, as individuals, generates and is defined by data; and a subset of that is called personal data (with the subset being, roughly speaking, data identifying you or a device reasonably traceable to you). Our societal awareness of our personal data is rising as is legislation relating to how that is generated and managed. Read More