Category: Technology

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DATA, DATABASE, METADATA, BIG DATA, PERSONAL DATA, DATA MINING…..
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‘Like-Gating’? Facebook Says Dislike
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More Transparency on the Use of App Users’ Personal Data!
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Abstract Ideas and the USPTO
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Top Questions Fashion Brands Should Consider Before Conducting Social Media Marketing

‘Like-Gating’? Facebook Says Dislike

Facebook Changes to its ‘Platform Policy’ can Affect Your Page

Facebook has announced a change to its Policy Platform that may affect the majority of users.

The policy change advises that Facebook will no longer allow advertisers to incentivise people to use social plugins or to like a Facebook Page (Page). This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It is still acceptable to incentivise people to login to your app, check-in at a place, or enter a promotion on your app’s Page.  Read More

More Transparency on the Use of App Users’ Personal Data!

Italian Data Protection Authority Focuses on Medical and Wellness Apps Sector

On September 10, 2014, Italian Data Protection Authority (Authority) released the findings of a survey conducted on the medical/wellness apps sector within the initiative ‘Privacy Sweep 2014’, promoted by the Global Privacy Enforcement Network, which enhances the cooperation amongst international data protection authorities.

As a result of such survey, just 15% of the medical apps surveyed – out of a total of 1,200 – provide clear privacy policies and the Authority is now considering issuing specific measures or sanctions for non-compliant subjects. Read More

Abstract Ideas and the USPTO

The Patent Office’s First Take on CLS Bank v. Alice

On 25 June 2014, new examination guidelines (the Guidance) from the United States Patent Office were issued in response to the Supreme Court’s decision in Alice Corp. v. CLS Bank International. This case addressed the subject matter eligibility under 35 U.S.C. § 101 of claims related to an abstract idea.  The Guidance provides preliminary instructions for analysing claims involving an abstract idea and its applicability to technology areas, including the software and business method fields, which are worthy of attention from applicants.

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Top Questions Fashion Brands Should Consider Before Conducting Social Media Marketing

Facebook, Twitter, Pinterest, Instagram…the list of social media tools for the promotion of your fashion brand is ever increasing. While social media is an effective and immediate way to reach your customers, there are some important considerations you should turn your mind to before embracing this marketing tool, as some recent examples demonstrate. Read More

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