Category: Technology

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High Court of Australia Decides Landmark Trade Mark Case
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Business Method Patents in Australia: Mere Computer Implementation Not Enough
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DATA, DATABASE, METADATA, BIG DATA, PERSONAL DATA, DATA MINING…..
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‘Like-Gating’? Facebook Says Dislike
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More Transparency on the Use of App Users’ Personal Data!
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Abstract Ideas and the USPTO
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Top Questions Fashion Brands Should Consider Before Conducting Social Media Marketing

High Court of Australia Decides Landmark Trade Mark Case

Decision in Cantarella Bros Pty Ltd v Modena Trading Pty Ltd Clarifies Test for Distinctiveness of Trade Marks in Australia

This week, the High Court of Australia (High Court) handed down only its third decision considering trade mark issues since the enactment of the Trade Marks Act 1995 (Cth). This decision could make it easier to register foreign language words as trade marks.

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Business Method Patents in Australia: Mere Computer Implementation Not Enough

Research Affiliates LLC v Commissioner of Patents [2014] FCAFC 150

On 10 November 2014, the Australian Full Federal Court (Court) held that a method of creating an index of securities using a standard computer was a ‘scheme’, and, hence, not a patentable invention.

The Court applied the Australian High Court test from National Research Development Corporation v Commissioner of Patents (1959) 102 CLR 252 that a patentable invention must produce an “artificially created state of affairs”. The Court said that this test is not satisfied by mechanistic application of artificiality or physical effect, but by understanding the claimed invention as a matter of substance not form. Read More

‘Like-Gating’? Facebook Says Dislike

Facebook Changes to its ‘Platform Policy’ can Affect Your Page

Facebook has announced a change to its Policy Platform that may affect the majority of users.

The policy change advises that Facebook will no longer allow advertisers to incentivise people to use social plugins or to like a Facebook Page (Page). This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It is still acceptable to incentivise people to login to your app, check-in at a place, or enter a promotion on your app’s Page.  Read More

More Transparency on the Use of App Users’ Personal Data!

Italian Data Protection Authority Focuses on Medical and Wellness Apps Sector

On September 10, 2014, Italian Data Protection Authority (Authority) released the findings of a survey conducted on the medical/wellness apps sector within the initiative ‘Privacy Sweep 2014’, promoted by the Global Privacy Enforcement Network, which enhances the cooperation amongst international data protection authorities.

As a result of such survey, just 15% of the medical apps surveyed – out of a total of 1,200 – provide clear privacy policies and the Authority is now considering issuing specific measures or sanctions for non-compliant subjects. Read More

Abstract Ideas and the USPTO

The Patent Office’s First Take on CLS Bank v. Alice

On 25 June 2014, new examination guidelines (the Guidance) from the United States Patent Office were issued in response to the Supreme Court’s decision in Alice Corp. v. CLS Bank International. This case addressed the subject matter eligibility under 35 U.S.C. § 101 of claims related to an abstract idea.  The Guidance provides preliminary instructions for analysing claims involving an abstract idea and its applicability to technology areas, including the software and business method fields, which are worthy of attention from applicants.

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Top Questions Fashion Brands Should Consider Before Conducting Social Media Marketing

Facebook, Twitter, Pinterest, Instagram…the list of social media tools for the promotion of your fashion brand is ever increasing. While social media is an effective and immediate way to reach your customers, there are some important considerations you should turn your mind to before embracing this marketing tool, as some recent examples demonstrate. Read More

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